We are being forced by the pandemic to live inside our houses. Thus, the circumstances have increased the necessity of Digital Transformation. From schools to businesses, we can find everything on the internet. Even the books are getting published in e-book formats. Many schools have started using digital platforms for delivering classes. This proves that pandemic has helped in discovering new technologies, which we never used before pandemic days.
As the companies have brought themselves on Digital platforms, it may help the company and even the customers, as it provides direct communication between a customer and a company. But at the same time, it even creates problems, such as the competition that a business may face on digital platforms. Plus, many people may feel that they are lagging behind, which can be the case in many situations.
Moreover, this might be the first time when consumers’ needs are concerned, as everything is digital. Thus, a company is forced to improve its services based on customer feedback.
If a company fails to come online, then it will be the end for them because they won’t get enough reach from the world. However, on the other hand, when a company is on digital platforms, they get to face the real world and have a chance of being a top company after competing with other companies.
And as the shopping platforms are on the internet, customers from all over the world can shop if a company provides global transportation. Some even offer affordable charges for their products. It has even given rise to augmented reality and artificial intelligence. For example, the diamond hedge became the first company to provide a feature where a customer can try a ring virtually.
Above all, the digital transformation is paying heed to the real talents, who compete with the students from all over the world, and thus, earn what they deserve! For example — top companies like Google hire students who participate in competitions on sites such as CodeChef.
This shows how big the digital industry is, and it will surely make much profit, leading to many more digital transformations in the future.
Getting started on digital transformation:
Getting started is what most companies lack because they will need a completely new team that focuses on digital marketing. They need to plan some good strategies to improve the user experience. They even need to create a website with good designs and prototypes that will give a great first- impression to the new users — and then promote the company and its website on social media sites with the help of some influencers. This will increase the engagements on the website, thus giving rise to sales.
At the end of the day, this means even more investments. No matter how much money a company is investing, it will surely make some profit shortly.
“DIGITAL TRANSFORMATION IS THE NEW KEY FOR BUSINESS GROWTH” - Amal PS (CEO, Keito)
Credits:- Utkarsha Kalambe