What is Digital information all about? Not just organized data but data as intelligent and critical information
2 min read

What is Digital information all about? Not just organized data but data as intelligent and critical information

With the recent global events, many companies are discovering the big lacuna in their existing IT infrastructure and their digital transformation initiatives.
What is Digital information all about? Not just organized data but data as intelligent and critical information

With the recent global events, many companies are discovering the big lacuna in their existing IT infrastructure and their digital transformation initiatives. For any digital transformation activity to be successful it has to be built on a strong foundation of efficient data management and transformation.

This means it is not about just extracting, feeding, and reorganizing data but data that should be ready and easily accessible for real-time use for business benefits. In comparison to the amount of data that is collected by businesses today a very low percentage of it is being utilized for effective business growth and expansion.

In a recent survey done by Accenture, only 32% had realized tangible and quantifiable value from data, and a lesser percentage found data projects producing actionable insights.


A digital transformation initiative is of negligible value if it cannot generate measurable and valuable insights for businesses to take advantage of and grow. The clear benefits that can be achieved through a well planned and executed digital transformation exercise are

  1. Consumer insights: Understanding customer buying behaviour, needs, upcoming trends, shifts can be of great value for developing new products, making changes to existing products or even entering new markets.
  2. Continuous process improvements: Regular data analysis and useful insights can help improve supply chain flow, reduce costs and cycle time continuously.
  3. Identifying new opportunities and growth areas: If supported by the right tools and applications data insights can help organizations take the right business decisions for identifying new markets, future trends, maximising gains and minimizing risks.
  4. Most companies still face a common problem of how to collect and feed data daily, organize and manage large volumes of data which is both time-consuming and a costly affair.

But with the new-gen technologies, products that on one hand make data feeding and management possible at the click of a button and on the other generate usable reports, things are changing for the better.

At Keito’s, we use state-of-the-art deep technology, complex algorithms, and machine learning and AI to develop a complete information nervous system for any growing enterprise.

We handle information in three major buckets:

  1. All your social media/communication channels within enterprises
  2. All your documents, images, and line of business application data
  3. All your higher-order data capture, reverse engineering images, data search, video data, meaning from voice data, etc…

All these three collectively help enterprises reach that RELIABLE INFORMATION STATE, that supports a true digital transformation.

Keito Tech. Pvt. Ltd.